Abstract

Author:
Girang Permata Gusti, Hilda

Doi: 10.26480/bosoc.01.2023.26.29

This is an open access article distributed under the Creative Commons Attribution License CC BY 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

This research discusses the important role of e-commerce in shaping people’s financial literacy. E-commerce has become one of the main pillars of Indonesia’s digital economy, and the increased use of this platform has had a significant impact on people’s financial behavior and understanding. In this study, we analyzed data from secondary sources, including reports and statistics related to e-commerce site visits and financial transactions. We explore monthly trends and growth in visits to popular e-commerce sites in Indonesia during the first quarter of 2023. In addition, we examine how promotional programs and discounts in e-commerce can influence people’s shopping behavior and awareness about saving and investing. The results of this research highlight the importance of e-commerce as a means of education and financial literacy for Indonesian people in the digital era.