Abstract

Author:
Girang Permata Gusti, Hilda

Doi: 10.26480/bosoc.01.2023.22.25

This is an open access article distributed under the Creative Commons Attribution License CC BY 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

This research analyzes the role of crowdfunding in supporting innovation and creative project development in the digital era. Using a quantitative descriptive method approach and secondary data. The phenomenon of crowdfunding as an alternative funding source, has experienced significant growth in recent years. Findings from secondary data analysis show that raising funds through crowdfunding continues to increase over time, with the total funds raised reaching a significant figure. Secondary data originating from trusted sources, such as the Financial Services Authority (OJK-INDONESIA) and crowdfunding platforms, is used to analyze growth trends in funds raised, the number of investors, and the role of crowdfunding in connecting project creators with their supporters.